Logo refresh — 2026

Panacea Junkiez

An organic juice and smoothie bar in a small North Carolina town. Real character and a good product, held back by a dated, inconsistent look.

Client

Panacea Junkiez, Kinston, NC

TIER

Year

2026

The challenge

The name carries its own tension. “Panacea” reads wellness, “Junkiez” reads scrappy. The rebrand had to let each word keep its voice inside one polished, playful mark.

Before

The original mark — hand-assembled from syringes, pills, and a stethoscope. Energetic, but clashing with the wellness positioning and unusable at small sizes.

Deliverables — after