Full identity — 2026
Ashworth
A minimalist, premium hometown apparel brand for a fictional rust-belt town built on rail-car manufacturing. Hometown pride that outlasted the industry itself.
Client
Ashworth, concept brand
Tier
2
Year
2026
The challenge
A monogram “A” drawn from bridge-truss geometry had to read as letter and structure at once. A single integrated form, never an A with decorative lines added.
Deliverables
01
Logo suite
Trestle icon
A-truss monogram — reversed
02
Color palette
RUSTY SPICE
#A4562F
ANTIQUE WHITE
#F1E6D4
DARK COFFEE
#2B211A
03
Two-font type system
Display
Aa
Wordmark & headlines
Noka Medium
Body
Aa
Body & captions
Noka Light
04
Signage & stationery concepts
Signage concept
Stationery set
05
Branded mockups
4 branded mockups
06
Social templates — two platforms
Instagram — 1:1 posts
Instagram — 9:16 stories
6 templates — 4 feed posts & 2 stories
07
Full branding guide PDF
Ashworth — branding guide
PDF — link the file here
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